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REMEMBER WHY YOU STARTED
My name is Paz, I'm strategic designer.
What is that?
Strategic design is the "brain-work" behind creative solutions—less visible than tactical execution but essential for meaningful outcomes.
Translating ideas into actionable strategies, and facilitating collaboration among stakeholders.
Build adaptable systems that grow with the business and stay relevant in shifting markets, by preventing misaligned projects early avoids costly pivots later.
In short: I use design to turn cost into a strategic advantage.
The result in concrete design products as: New Logo or brand identity, consultancy and redesign the service approach with your clients, websites or apps for internal or external use and photoshoot of your products.
Stategic Designer
Pontificia Universidad Católica de Chile
Photographer - UX/UI Design
Services
GRAPHIC DESIGN
Strategic visual communication across all mediums.
Brand assets, marketing collateral, infographics, and visual storytelling.
PRINT & DIGITAL DESIGN
Seamless integration across physical and digital touchpoints.
Print: Magazines, books, tags, packaging, signage, advertising.
Digital: Multimedia, presentations, announcements, email marketing, banners, social media strategy.
BRANDING & REBRANDING
Building future-proof brand ecosystems. Mission-to-visual translation.
New identity development.
Brand realignment for evolving markets.
PROFESSIONAL STUDIO PHOTOGHRAPHY
Product, fashion and retail, Personalities & Artist, Beauty.
UX/UI DESIGN
Human-centered digital experiences.
User research & journey mapping.
Website and application design.
AI integration consultancy.
Portfolio
Let's grow
your business
Let me help you to level up your business.
Do you have a project in mind?